A Milestone Debut in Milan
September 25, 2025 — The opening day of WHITE Milano 2025 began with remarkable energy and international attention. Among the distinguished guests was the Vice Mayor of Milan, who attended the fair’s opening ceremony and visited selected exhibitors.
For CENEECHO, an independent womenswear brand making its Milan debut, the moment was especially meaningful. Shortly after the ribbon-cutting, the Vice Mayor stopped by the brand’s booth, greeted Founder and Creative Director Michelle, and posed for a commemorative photo with the team — a symbolic gesture highlighting both the city’s support for emerging designers and the international recognition of the brand.
Recognition from Milan Leadership
During the visit, the Vice Mayor explored highlights from CENEECHO’s Spring/Summer 2026 collection and engaged with Michelle on the brand’s vision. The conversation underscored the importance of sustainability, craftsmanship, and cultural storytelling in contemporary fashion.
WHITE Milano is regarded as one of Europe’s most influential trade fairs, connecting global buyers, press, and industry professionals with brands shaping the future of style. The Vice Mayor’s presence at the CENEECHO booth reinforced the show’s status as a hub for innovation while highlighting the brand’s growing international profile.
“We are deeply honored to share this debut moment with the Vice Mayor of Milan,” said Michelle, Founder and Creative Director of CENEECHO. “This visit symbolizes the spirit of international connection that WHITE Milano represents and makes our Milan debut truly memorable and inspiring.”
The SS26 Collection: A Modern Dialogue
At WHITE Milano, CENEECHO presented its SS26 womenswear collection, blending timeless minimalism with cultural storytelling:
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Eastern Inspirations × Bohemian Spirit – Woven textures, artisanal beadwork, and fluid silhouettes rooted in cultural heritage.
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Minimalist Refinement – Tailored coats and flowing dresses in natural fibers, emphasizing clean lines and sustainable quality.
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Urban Versatility – Modular layering pieces designed for modern, international lifestyles.
The collection drew attention from buyers seeking small-batch, high-quality, and trend-aligned garments, with tactile fabrics and subtle details demonstrating CENEECHO’s commitment to design and craftsmanship.
A Symbol of Global Expansion
The Vice Mayor’s visit served as both an honor and validation of CENEECHO’s long-term mission. With over two decades of expertise in design and intelligent manufacturing, the brand has steadily expanded from Asia into Europe.
By aligning sustainability with design-driven collections, CENEECHO aims to provide modern women with versatile, elegant clothing while offering international buyers flexible production and boutique-ready collections. The Milan debut signals the next chapter in the brand’s global journey — one built on creativity, trust, and cultural dialogue.
Opening Day Highlights
The first day of WHITE Milano was filled with memorable moments. Visitors witnessed the Vice Mayor greeting Michelle and the CENEECHO team, explored the SS26 collection firsthand, and experienced the energetic atmosphere of Milan’s fashion community. The booth presentation showcased both elegance and modern minimalism, leaving a lasting impression on attendees.
Invitation to Discover CENEECHO
CENEECHO invites buyers, press, and visitors to explore its Spring/Summer 2026 collections throughout WHITE Milano:
WHITE Milano
📍 Booth No. 3, Superstudio Più, Via Tortona, 27 – Milan
📅 September 25–28, 2025 | 9:30 am – 6:30 pm
About CENEECHO
CENEECHO is an independent womenswear brand committed to sustainable fashion, minimalist design, and intelligent production. With over 20 years of expertise in the supply chain, the brand delivers versatile, high-quality collections for global boutiques and modern women seeking effortless elegance.
Press Contact
CENEECHO Media Relations
✉ wholesale@ceneecheo.com
🌐 www.ceneecho.com
INS: @ceneecho.official
📱 WhatsApp: +86 17665709662
